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Voz05 / 06

Social media management

Publish for real, not when you remember.

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It goes together with marketing and advertising, as a single service. Social media creates the content and advertising takes it to people who don't know you yet.

05How it goes together in your business

Be seen every week.

A profile with a voice of its own and a steady rhythm, with your brand on every post. No need to think about what to post.

You will see it written on the sign.

See it whole, with the six lines

Ad

Your businessBook

Ad

Your businessBook

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Your businessBook

This week

+0 new clients

yYour businessDashboard · Today

Diary

  • 09:30Laura G. · Bookingpendingconfirmed
  • 10:15Pedro M. · Orderconfirmed
  • 11:00Ana R. · Appointmentconfirmed
  • 12:30Jorge P. · Orderconfirmed
  • 13:15Marta S. · Bookingconfirmed

Collected today

0 €

This week

280 clients on file

Booking confirmed
Invoice sent
Reminder
y
0posts186followers

Your business

@yourbusiness · See you in the neighbourhood.

Come and meet us.AayNew opening hoursYour business
yYour business

Come and meet us.

Book appointment
HorarioDirectionsOpiniones
y
0posts186followers

Your business

@yourbusiness · See you in the neighbourhood.

Come and meet us.AayNew opening hoursYour business
yYour business

Come and meet us.

Book appointment
HorarioDirectionsOpiniones

What Social media management includes

Voz · Social media management

This is real work of ours.

Pieces from all our lines, not just social media management. The same hand that made them is the one working on this one.

  • Shophop shipping bag on a pedestal, with the wordmark and the slogan "You saw it, you want it, we buy it" next to an illustrated handbag.Shophop
  • Free delivery ad: a motorbike helmet and a box of Asian food on a dark background, with the headline in a grainy typeface.Takeshi
  • Ad for the cryo radiofrequency service, with the headline over a photo of a treatment on a couch.Espacio Corporal
  • Black tub of protein powder with the Hermanas Cochesa label: the logo of the two figures with dumbbells and "HC Whey Protein".Hermanas Cochesa
  • Liqui Liqui snack bag in purple and yellow, with the handwritten green logo, tropical leaves and the "Garlic Flavour" badge.Liqui Liqui
  • Two trays of marquesas with their cardboard sleeve, one pink and one green, each with the illustrated little house and the Marquesart logo.Marquesart
  • Happy Bowl açaí cup and lid in kraft and purple, with an Amazonian illustration and the phrase "Behind every bowl there is a story of tradition".Happy Bowl
  • Turquoise Waikiki Frozen Bar windbreaker with the illustrated tiki, tropical leaves and flowers and the logo on the chest.Waikiki Frozen Bar
  • Back of a green Coco Partío jacket with palm trees, a hammock over the sea, the split-coconut logo and the handle @cocopartioo.Coco Partío
  • Sandwich wrapped in red and white checked paper, with the handwritten Sandos logo sticker on top.Sandos
  • Two stacked boxes of Sprink Bakery biscuits, with lilac and white stripes and a window that shows the biscuits.Sprink Bakery
  • The Soymca homepage on a laptop on a petrol blue sofa: a 3D tooth surrounded by water, the headline "Dental Clinic" and the clinic's figures beside it.Soymca

A good fit if

  • You have a profile open but haven't posted for months
  • You post in bursts, when you remember or when there is something to say

Maybe not yet if

  • You want someone to run your social media without you contributing anything, not a photo or a fact

The problem

You posted six times the first week and the last post is four months old. It isn't neglect, it's lack of time.

How it looks

Posting isn't the goal. The goal is that people remember you when they need you.

  • Reel
  • Story
  • Carousel or post

Example month. Which day each thing goes out comes from when your audience responds.

What you get

5 deliverables, no small print.

  1. 01Posts created and published by us, not a calendar for you to do it yourself
  2. 02Base designs with your brand applied, so everything looks like part of the same family
  3. 03Comments and messages answered within the working day
  4. 04A monthly report of what has worked and what hasn't, in Spanish
  5. 05Google reviews answered, the bad ones too

How we work

Four steps, then up and running.

  1. What we say

    1 week

    We define four or five topics you can sustain all year, so you don't depend on Monday's inspiration.

  2. Material

    1 week

    There are base designs and original material

    We gather photos and video of your business and put together the base designs. From here on we no longer start from scratch every month.

  3. We publish

    continuo

    It gets published without you having to be there

    We create and publish. You approve the month in advance and carry on with your own work.

  4. Monthly review

    1 session a month

    We look at what has really moved people and adjust the following month. What doesn't work stops being done.

01

A case

VALIARI / SELECTION

Takeshi

Free delivery ad: a motorbike helmet and a box of Asian food on a dark background, with the headline in a grainy typeface.

A chain, a single voice.

One brand, several branches

Real piece from their feed
The brief

An Asian food chain with several branches that advertised delivery and promotions with loose pieces, with no recognisable style from one branch to another.

  • Campaign pieces (free delivery, seasonal promotions)
  • Graphics tailored to each branch
  • Repeatable visual system for the weekly promotion

It is one of the first lines we recommend to restaurants, salons and shops.

More cases

02

Selected work

VALIARI / SELECTION

Espacio Corporal

Ad for the cryo radiofrequency service, with the headline over a photo of a treatment on a couch.

Making visible what makes you feel good.

A voice of its own

Real piece from their feed
The brief

A body aesthetics clinic with technical services (cryofrequency, botulinum toxin) that nobody explained on social media in plain language, so anyone who didn't know the service didn't book.

  • Educational carousels about each service (what it is, myths, who it is for)
  • Promotion pieces with the brand palette and icon
  • Colour system and iconography reusable in every post
03

Selected work

VALIARI / SELECTION

Shophop

Shophop shipping bag on a pedestal, with the wordmark and the slogan "You saw it, you want it, we buy it" next to an illustrated handbag.Social media piece from the glasses catalogue: a collage of portraits and cut-out frames on a burgundy background.

Second-hand luxury, with a first impression.

Packaging with added value

Selected work
The brief

A made-to-order shopping service that went out in generic bags and tape, with nothing to identify it, and with a catalogue of luxury brands that wasn't being shown on social media.

  • Brand identity (SHOPHOP wordmark), shipping bag and packaging tape
  • Social media pieces for the glasses catalogue, with offer graphics

Frequently asked questions

How much does it cost?

It depends on how many posts a month and whether a photo shoot is needed. We look at it on the first call, free and with no obligation.

Why can't I hire social media on its own?

Because content with no visibility behind it stays among those who already know you. Social media and marketing always go together, which is why we present them as one thing.

Do I have to be in the photos?

It isn't necessary, although in neighbourhood businesses the owner's face is usually what works best. You decide how far to go.

Who owns the accounts?

You, always. We work with access you can revoke whenever you like.

The other five lines

  1. 01Brand identity
  2. 02Web design and development
  3. 03Custom software
  4. 04Process automation
  5. 06Marketing and advertising
The next step

Publish for real, not when you remember.

Let's start there.

The first call is free and with no obligation. You tell us what you need and we tell you where we would start.

Book a free callWhatsApp

No middlemen. You talk to whoever does the work. Or write to us at contact@valiari.com.