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ADN01 / 06

Brand identity

Be recognised before they read your name.

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01How it goes together in your business

First, be recognised.

Logo, colours and typography. The same on the sign, on the website and in every post.

You will see it written on the sign.

See it whole, with the six lines

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Your businessBook

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This week

+0 new clients

yYour businessDashboard · Today

Diary

  • 09:30Laura G. · Bookingpendingconfirmed
  • 10:15Pedro M. · Orderconfirmed
  • 11:00Ana R. · Appointmentconfirmed
  • 12:30Jorge P. · Orderconfirmed
  • 13:15Marta S. · Bookingconfirmed

Collected today

0 €

This week

280 clients on file

Booking confirmed
Invoice sent
Reminder
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0posts186followers

Your business

@yourbusiness · See you in the neighbourhood.

Come and meet us.AayNew opening hoursYour business
yYour business

Come and meet us.

Book appointment
HorarioDirectionsOpiniones
y
0posts186followers

Your business

@yourbusiness · See you in the neighbourhood.

Come and meet us.AayNew opening hoursYour business
yYour business

Come and meet us.

Book appointment
HorarioDirectionsOpiniones

What Brand identity includes

ADN · Brand identity

This is what comes out of here.

  • Shophop shipping bag on a pedestal, with the wordmark and the slogan "You saw it, you want it, we buy it" next to an illustrated handbag.Shophop
  • Black tub of protein powder with the Hermanas Cochesa label: the logo of the two figures with dumbbells and "HC Whey Protein".Hermanas Cochesa
  • Liqui Liqui snack bag in purple and yellow, with the handwritten green logo, tropical leaves and the "Garlic Flavour" badge.Liqui Liqui
  • Two trays of marquesas with their cardboard sleeve, one pink and one green, each with the illustrated little house and the Marquesart logo.Marquesart
  • Happy Bowl açaí cup and lid in kraft and purple, with an Amazonian illustration and the phrase "Behind every bowl there is a story of tradition".Happy Bowl
  • Turquoise Waikiki Frozen Bar windbreaker with the illustrated tiki, tropical leaves and flowers and the logo on the chest.Waikiki Frozen Bar
  • Back of a green Coco Partío jacket with palm trees, a hammock over the sea, the split-coconut logo and the handle @cocopartioo.Coco Partío

A good fit if

  • You are about to open and don't yet have a logo or a final name
  • You have been open for years with a logo a friend made that no longer represents you

Maybe not yet if

  • You already have a brand manual that works and what you need is to apply it

The problem

Your sign, your Instagram and your invoices look like three different businesses. The customer sees you and a week later doesn't remember your name.

How it looks

Everything your brand needs to look the same anywhere.

Your brand,
just once.

Card
Poster
Post
Web

  • Logo

    Main, reduced and for dark backgrounds

  • Files

    6 formats, for print, web and social media

  • Palette

    With the exact codes

  • Typefaces

    Two, with the licence checked

  • Brand manual

    12 pages, with the right uses and the wrong ones

  • Editable designs

    Business card, poster and social media post

How we work

2 semanas to get started, then up and running.

  1. Construction

    2 semanas

    We finalise the logo, colour, typography and applications. Two rounds of changes included.

  2. We listen

    1 session

    A long conversation about your business, your customer and what sets you apart from the one next door. No generic forms.

  3. Visual territory

    1 week

    You see the two directions

    We show you two different directions, not twelve variations of the same one. You choose one and we work on it.

  4. Delivery

    1 session

    You have the files and the manual

    You receive all the files organised and the manual. We explain how to use it on a call, we don't leave you a ZIP and say goodbye.

01

A case

VALIARI / SELECTION

Shophop

Shophop shipping bag on a pedestal, with the wordmark and the slogan "You saw it, you want it, we buy it" next to an illustrated handbag.Social media piece from the glasses catalogue: a collage of portraits and cut-out frames on a burgundy background.

Second-hand luxury, with a first impression.

Packaging with added value

Selected work
The brief

A made-to-order shopping service that went out in generic bags and tape, with nothing to identify it, and with a catalogue of luxury brands that wasn't being shown on social media.

  • Brand identity (SHOPHOP wordmark), shipping bag and packaging tape
  • Social media pieces for the glasses catalogue, with offer graphics

It is one of the first lines we recommend to shops and law firms.

More cases

02

Selected work

VALIARI / SELECTION

Hermanas Cochesa

Black tub of protein powder with the Hermanas Cochesa label: the logo of the two figures with dumbbells and "HC Whey Protein".

Protein with brand presence.

Brand applied to the tub

Selected work
The brief

A supplement product with no brand label of its own for its protein line.

  • Brand logo
  • Label design for a protein tub
  • Colour and typography system for the product
03

Selected work

VALIARI / SELECTION

Liqui Liqui

Liqui Liqui snack bag in purple and yellow, with the handwritten green logo, tropical leaves and the "Garlic Flavour" badge.

One flavour, one colour, the same snack.

Flavour by colour

Selected work
The brief

A snack brand with no packaging that told its flavours apart, hard to recognise at the point of sale.

  • Logo and brand graphic pattern
  • Packaging for each flavour (salt, garlic, ginger) with the same visual base
  • Colour system to tell each variant apart
04

Selected work

VALIARI / SELECTION

Marquesart

Two trays of marquesas with their cardboard sleeve, one pink and one green, each with the illustrated little house and the Marquesart logo.

Sweets with their own season.

Seasonal packaging

Selected work
The brief

A bakery with no packaging of its own for its trays, and no seasonal identity to reinforce the brand.

  • Packaging band for a dessert tray, with a seasonal illustration (gingerbread house)
See the 10 cases for brand identity

Frequently asked questions

How much does it cost?

It depends on whether we start from zero or you already have something, and how many apps you need. We tell you on the first call, which is free and with no obligation.

What if I don't like either of the two directions?

We go back to the first conversation and propose again. If we failed in reading you, the mistake is ours and you don't pay for it.

Do I keep the files?

Yes, from day one. The brand is yours and so are the original files. You can take the work to another provider whenever you like, once the first three months of minimum commitment are over.

Does the name of the business have to change?

Almost never. We only raise it if the current name is really holding you back, and even then the decision is yours.

The other five lines

  1. 02Web design and development
  2. 03Custom software
  3. 04Process automation
  4. 05Social media management
  5. 06Marketing and advertising
The next step

Be recognised before they read your name.

Let's start there.

The first call is free and with no obligation. You tell us what you need and we tell you where we would start.

Book a free callWhatsApp

No middlemen. You talk to whoever does the work. Or write to us at contact@valiari.com.