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Eco06 / 06

Marketing and advertising

Make what you post reach people who don't know you yet.

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It goes together with social media management, as a single service. Social media creates the content and advertising takes it to people who don't know you yet.

06How it goes together in your business

And new people turn up.

Ads that reach beyond the neighbourhood and bring in people who don't know you yet. Right to your door.

You will see it written on the sign.

See it whole, with the six lines

Ad

Your businessBook

Ad

Your businessBook

Ad

Your businessBook

This week

+0 new clients

yYour businessDashboard · Today

Diary

  • 09:30Laura G. · Bookingpendingconfirmed
  • 10:15Pedro M. · Orderconfirmed
  • 11:00Ana R. · Appointmentconfirmed
  • 12:30Jorge P. · Orderconfirmed
  • 13:15Marta S. · Bookingconfirmed

Collected today

0 €

This week

280 clients on file

Booking confirmed
Invoice sent
Reminder
y
0posts186followers

Your business

@yourbusiness · See you in the neighbourhood.

Come and meet us.AayNew opening hoursYour business
yYour business

Come and meet us.

Book appointment
HorarioDirectionsOpiniones
y
0posts186followers

Your business

@yourbusiness · See you in the neighbourhood.

Come and meet us.AayNew opening hoursYour business
yYour business

Come and meet us.

Book appointment
HorarioDirectionsOpiniones

What Marketing and advertising includes

Eco · Marketing and advertising

This is real work of ours.

Pieces from all our lines, not just marketing and advertising. The same hand that made them is the one working on this one.

  • Shophop shipping bag on a pedestal, with the wordmark and the slogan "You saw it, you want it, we buy it" next to an illustrated handbag.Shophop
  • Free delivery ad: a motorbike helmet and a box of Asian food on a dark background, with the headline in a grainy typeface.Takeshi
  • Ad for the cryo radiofrequency service, with the headline over a photo of a treatment on a couch.Espacio Corporal
  • Black tub of protein powder with the Hermanas Cochesa label: the logo of the two figures with dumbbells and "HC Whey Protein".Hermanas Cochesa
  • Liqui Liqui snack bag in purple and yellow, with the handwritten green logo, tropical leaves and the "Garlic Flavour" badge.Liqui Liqui
  • Two trays of marquesas with their cardboard sleeve, one pink and one green, each with the illustrated little house and the Marquesart logo.Marquesart
  • Happy Bowl açaí cup and lid in kraft and purple, with an Amazonian illustration and the phrase "Behind every bowl there is a story of tradition".Happy Bowl
  • Turquoise Waikiki Frozen Bar windbreaker with the illustrated tiki, tropical leaves and flowers and the logo on the chest.Waikiki Frozen Bar
  • Back of a green Coco Partío jacket with palm trees, a hammock over the sea, the split-coconut logo and the handle @cocopartioo.Coco Partío
  • Sandwich wrapped in red and white checked paper, with the handwritten Sandos logo sticker on top.Sandos
  • Two stacked boxes of Sprink Bakery biscuits, with lilac and white stripes and a window that shows the biscuits.Sprink Bakery
  • The Soymca homepage on a laptop on a petrol blue sofa: a 3D tooth surrounded by water, the headline "Dental Clinic" and the clinic's figures beside it.Soymca

A good fit if

  • You have content and happy customers but you aren't growing in new people
  • You have tried putting money into ads and don't know whether it did anything

Maybe not yet if

  • You have nothing published yet, because advertising with no content behind it doesn't convert

The problem

You post and the usual people see you. The people in the next neighbourhood never get to discover you.

How it looks

Your content, in front of people who don't know you yet.

Version A
The one that works
Version B
In this example month, the first weeks see the two versions compete. After that, the money goes to the one that works. The thickness of the bar shows where the investment goes.

What you get

5 deliverables, no small print.

  1. 01Campaigns set up and managed by us on the platforms that make sense for you
  2. 02Targeting by area, age and interests, so you don't pay to reach people who will never come
  3. 03Several versions of each ad competing, so we keep the one that works
  4. 04A monthly report of what came in and what it cost, no frills
  5. 05You pay the advertising money directly to the platform, with your account and your card

How we work

2 semanas to get started, then up and running.

  1. Controlled trial

    2 semanas

    First real data from your area

    We start with a small investment and several versions, to learn before spending for real.

  2. Who we are looking for

    3 days

    We define the customer you want walking through the door, with a specific area and profile.

  3. Scale what works

    continuo

    What brings people in is reinforced, what doesn't is switched off. No campaigns kept running out of habit.

  4. Clear accounts

    1 session a month

    You see where every euro went

    Every month you see how much was invested, how many people arrived and from where. If it doesn't pay off, we tell you ourselves.

01

A case

VALIARI / SELECTION

Espacio Corporal

Ad for the cryo radiofrequency service, with the headline over a photo of a treatment on a couch.

Making visible what makes you feel good.

A voice of its own

Real piece from their feed
The brief

A body aesthetics clinic with technical services (cryofrequency, botulinum toxin) that nobody explained on social media in plain language, so anyone who didn't know the service didn't book.

  • Educational carousels about each service (what it is, myths, who it is for)
  • Promotion pieces with the brand palette and icon
  • Colour system and iconography reusable in every post

More cases

02

Selected work

VALIARI / SELECTION

Takeshi

Free delivery ad: a motorbike helmet and a box of Asian food on a dark background, with the headline in a grainy typeface.

A chain, a single voice.

One brand, several branches

Real piece from their feed
The brief

An Asian food chain with several branches that advertised delivery and promotions with loose pieces, with no recognisable style from one branch to another.

  • Campaign pieces (free delivery, seasonal promotions)
  • Graphics tailored to each branch
  • Repeatable visual system for the weekly promotion
03

Selected work

VALIARI / SELECTION

Shophop

Shophop shipping bag on a pedestal, with the wordmark and the slogan "You saw it, you want it, we buy it" next to an illustrated handbag.Social media piece from the glasses catalogue: a collage of portraits and cut-out frames on a burgundy background.

Second-hand luxury, with a first impression.

Packaging with added value

Selected work
The brief

A made-to-order shopping service that went out in generic bags and tape, with nothing to identify it, and with a catalogue of luxury brands that wasn't being shown on social media.

  • Brand identity (SHOPHOP wordmark), shipping bag and packaging tape
  • Social media pieces for the glasses catalogue, with offer graphics

Frequently asked questions

How much does it cost?

There are two different things, our management work and the money invested in ads. You pay the second to the platform and you decide it. We pin it down on the first call, which is free.

Why can't I hire advertising on its own?

Because sending new people to an abandoned profile is throwing money away. Marketing and social media always go together, which is why we present them as one thing.

How long until I see results?

The first two weeks are for learning and usually give little. From the second month on is when you see whether the path works.

What if it doesn't work?

We tell you and we stop. We would rather lose a client than keep a campaign running that doesn't give back what you put in.

The other five lines

  1. 01Brand identity
  2. 02Web design and development
  3. 03Custom software
  4. 04Process automation
  5. 05Social media management
The next step

Make what you post reach people who don't know you yet.

Let's start there.

The first call is free and with no obligation. You tell us what you need and we tell you where we would start.

Book a free callWhatsApp

No middlemen. You talk to whoever does the work. Or write to us at contact@valiari.com.